Call Us: 330 330 1931

Video ideas for small businesses
to get noticed on Social Media

Behind the scenes at your business.

A great way to show the human side of your business is to give viewers a behind-the-scenes look at your employees and your operation. People are naturally curious about what goes on behind the scenes, so giving them a peek into your daily activities will generate interest in your social media posts and drive traffic to your website or other platforms. The kinds of videos you can create for this purpose include:

  • A video showing the people who work in your business
  • A video showing how you produce products
  • A video showing how you deliver services

Customer testimonials.

Customer testimonials are one of the most potent ways to build trust between your brand and your audience.

This is because audiences trust other people far more than a brand’s marketing messages.

When you share customer testimonials on social media, whether as a Facebook or Instagram post or in a video, you are harnessing that power for your own business.

“How to” videos that showcase your products and/or services.

How-to videos are one of the most popular formats for small businesses to use in this era of social media marketing. These videos teach your customers and prospects how to use your products and services, or address a pain point with valuable tips or instruction.

Use graphics, animation or screen capture to show visuals of your product/service. If you have software, show someone navigating through it with keyboard strokes, mouse clicks and on-screen prompts as you narrate.

If you are teaching something about a physical product or service that can’t be shown digitally, add a voice-over to demonstrate how it works. This is a great way to explain challenging concepts in an easy-to-understand way while showing someone using the product in real-time.

Employee/coworker profiles.

In this digital age, it’s easy to forget that employees are just as important as the company itself. It’s the employees who are the face of your company; they’re what people see every day. And not just in person—on social media too.

An employee profile is a great way to highlight your staff and show off their skills and personalities, which can help them grow closer with customers who watch or follow your social media pages.

It also shows that behind your company are real people, and if those employees have something in common with your target audience, then it builds a connection between them. This can improve customer loyalty as well as trust in your brand—two essential elements for any business looking to succeed in today’s market.

Videos of your business in action.

Behind-the-scenes and business culture videos

A great way to showcase the personality of your company is to make a video about what it’s like to work there and why people love working there. This is especially useful if you want to attract new talent or advertise a position, but it can be suitable for other reasons too.

You could also use these videos to highlight key team members, including their roles within the company or what they do outside of work.

If you’re having a party or hosting an event, create a video that captures the action and excitement behind the scenes. You can share this video on social media afterwards so people who couldn’t attend feel like they were part of something special.

Information about your business philosophy.

Not everyone is cut out to be a small business owner and managing your own business requires a lot of hard work. But if you are cut out for it, sharing your story can help grow your business! There are tons of different ways you can do this. If you have an extensive facility with employees and customers, film yourself welcoming people on their first day. You could film an employee working on something directly related to the product or service you provide. Are there any products in the pipeline? Film that process for us! Do you have a long-standing customer? Interview them about what they like about coming to your business and why they keep coming back. Whatever you choose, try to keep it short, no longer than 60 seconds. This is an opportunity for viewers who don’t know anything about your company to understand who you are and what services/products you provide without reading 5 paragraphs on your website while trying not to fall asleep.

Video blogs from you or your colleagues.

Your company’s CEO is a natural on camera and has a great personality. Why not ask them to do a few quick videos for your social media channels? Video blogs are an excellent way to share information, tips, advice, or even a personal message from your company’s leadership. The key is to keep them short (ideally around 2 minutes), sweet, informative and straightforward.

Here’s how you can get started:

  • Set up your own studio space in the office. It doesn’t need to be fancy – find an area with good lighting and consider adding some simple props if it suits your brand or topic.
  • Record in segments so that you can edit down what you say later if needed. This also gives you time to pause without ruining the flow of the video, which makes editing easier later.
  • Ask yourself what sort of content works best for your business? How-to guides, Q&As with experts or staff members, and interviews with clients about their experiences working with you are just some of the options available to you.

Videos of office activities (holiday parties, birthdays, fun clothes days, etc.).

Office activities

If you want to give people an inside look at your workplace, then videos of office activities are a good idea. If you have holiday parties, birthdays or other celebrations, they may be perfect for video. This is also an excellent time to add some fun by having fun clothes days—dress-up theme days or hat days can be an excellent way to get the creative juices flowing and show that everyone in your company has a sense of humour. These videos will show that your employees are having fun, making potential employees consider applying there and help persuade customers that you have team spirit and an exciting work environment.

Interviews with customers.

These kinds of videos are great if you want to create a more personal connection with your brand. They can also be used as part of an ongoing marketing campaign or to help launch a new product or service.

The good news is that interviews can be easily incorporated into your social media strategy and don’t require much equipment. All you need is a good camera, some essential editing software and a handful of interesting questions.

Video content is not complicated, and it can help you connect with clients and customers on a deeper level than text alone allows.

Video content is not complicated, and it’s a lot easier to create than you may think.

Whether you’re a service-based business or eCommerce, video content can help you connect with clients and customers on a deeper level . It also allows your customers to put a face to the brand name, which helps build trust and increase conversions.

The best part about creating videos for small businesses is that they don’t have to be super professional. A friendly face speaking directly into the camera can often give your brand more personality than lengthy text posts or photos. Plus, video content tends to rank higher in search engines like Google and YouTube (owned by Google) because people often prefer watching something instead of reading about it.

So if you’re looking for an inexpensive way to get noticed online without having all the technical tools or knowledge that comes with traditional marketing methods, this could be the answer!

If, however, you want to add a professional touch to your videos, don’t hesitate to get in touch with us.

If you need a personalised quote or you just want to ask about our services, simply fill the form below and we will get back to you in no time.