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Branding

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Branding Identity Crysis
Identity Crisis?

Without branding, you are nobody. Non-existent in the eyes of the public. Unrecognisable in a crowded room. Indistinguishable from everyone else out there.

Have you lost your identity? Do your customers know who you are? Do they understand what your company stands for and offers? Who do you wish to attract? Are you winning in the battle for attention amongst your competitors? These are the questions we seek to answer when crafting bold branding solutions for our clients.

Many think that branding is simply whipping up a logo and hoping for the best. However, if you consider some of the branding big boys such as Apple, Coca-Cola, Nike, or Netflix you’ll realise that their brand personalities run deep into the unconscious minds and wallets of their customers, and that, my friend is exactly where you need to be.

We construct brand strategies for businesses to create impact, presence, trust, and intrigue. We tell your story and establish your identity through a system of powerful triggers so that you can’t be missed, even in the most crowded of markets.

Branding Identity Crysis
Identity Crisis?

Without branding, you are nobody. Non-existent in the eyes of the public. Unrecognisable in a crowded room. Indistinguishable from everyone else out there.

Have you lost your identity? Do your customers know who you are? Do they understand what your company stands for and offers? Who do you wish to attract? Are you winning in the battle for attention amongst your competitors? These are the questions we seek to answer when crafting bold branding solutions for our clients.

More

Many think that branding is simply whipping up a logo and hoping for the best. However, if you consider some of the branding big boys such as Apple, Coca-Cola, Nike, or Netflix you’ll realise that their brand personalities run deep into the unconscious minds and wallets of their customers, and that, my friend is exactly where you need to be.

We construct brand strategies for businesses to create impact, presence, trust, and intrigue.
We tell your story and establish your identity through a system of powerful triggers so that you can’t be missed, even in the most crowded of markets.

Badass Branding

Brand architecture culminates in a collection of assets that uniquely represent your business. We carefully study the market in which you operate and get under the skin of your vision and values to create an identity which perfectly defines your corporate image.

To successfully build a brand strategy, we work through a number of important steps:

Branding - Discovery

Discovery

We dive deep into the back story of your business to understand the world you operate in. Only once we can see the full picture, can we start to construct the foundations of your brand.

  • History of the company
  • Mission and vision
  • Values and beliefs
  • Strategy and goals
  • Products and services offered
  • Competitor research
  • Market trends and activity
  • SWOT
  • Potential customers
Branding Definition

Definition

Once the background work is done, we can start to create the vision of what your brand should be and how it should communicate to your target market.

  • Brand positioning within the market
  • Unique Selling Points
  • Brand attributes
  • Key messages
  • Communication strategies
  • Visual concepts
  • Tone of voice
  • Target customer profile
Branding Deliverables

Deliverables

When the principles of the brand have been defined and agreed, we will go on to create a branding masterplan that will guide all your future advertising, marketing, communications, and publications. This is the glue that holds your brand identity in place so that you always stand out, head and shoulders in the crowd.

  • Company name and slogan
  • Logo design or redesign
  • Brand manual to include colour palette, typography, imagery guidelines, structure, application examples
  • Design and artwork of corporate stationary

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